PlumberCallGuard

Privacy Policy

Version 2026-04-08 · Effective 8 April 2026

This Privacy Policy explains how TradesmenAI Ltd (trading as PlumberCallGuard) collects, uses, stores and shares personal data. It covers both our customers (tradespeople who subscribe to the Service) and the end-callers who reach our customers through the Service.

We are registered with the UK Information Commissioner’s Office (ICO) under registration number ZC118183. You can verify our registration at the ICO register of fee payers.

1. Who we are

TradesmenAI Ltd is a company registered in England and Wales under company number 14962111. For questions about this policy or to exercise your rights, contact us at support@plumbercallguard.co.uk. Our full registered office address is set out in section 16 below.

2. Data Protection Officer

We are not required to appoint a statutory Data Protection Officer under UK GDPR Article 37. Our internal Data Protection Lead can be reached at support@plumbercallguard.co.uk.

3. Whose data we process, and why

3.1 Our customers (tradespeople)

We process your name, business name, contact email, phone number, business address, service areas, billing details, login credentials, and usage data, in order to provide the Service, take payment, respond to support requests, and keep you informed about your account.

3.2 End callers

When someone calls a phone number managed by PlumberCallGuard, we process the call audio, the caller’s phone number, and any personal details they disclose during the call (such as name, address, or the nature of their enquiry). The AI assistant transcribes and summarises the call so the tradesperson can follow up.

3.3 Website visitors

When you visit plumbercallguard.co.uk, we collect standard web analytics (pages viewed, referring site, approximate location, device type) via Google Analytics 4. See the Cookies section below.

4. Lawful basis

We rely on the following lawful bases under UK GDPR Article 6:

  • Contract — to provide the Service to our paying customers, take payment, and deliver related features.
  • Legitimate interests — to process end-caller data so that our customer (the tradesperson) can receive, understand and follow up on missed-call leads. The legitimate interest is the tradesperson’s need to run their business and capture enquiries. We have conducted a Legitimate Interest Assessment weighing this against caller rights and believe the processing is necessary, proportionate, and in line with caller expectations.
  • Legal obligation — to retain billing and tax records, and to comply with lawful requests from regulators and law enforcement.
  • Consent — where we ask for it explicitly (for example, non-essential analytics cookies or optional marketing emails). You can withdraw consent at any time without affecting the lawfulness of prior processing.

5. Call recording

Calls to phone numbers managed by the Service are preceded by an audible recording notice before any recording begins. Recording is used to create transcripts, generate call summaries, and allow the tradesperson to review leads. Recordings are deleted according to the retention schedule below.

6. Special category data

We do not purposefully process special category data (such as health, ethnicity, or religious belief). If a caller incidentally discloses such data during a call, the exposure is incidental and the data is retained and deleted on the same schedule as other call content.

7. Automated decision-making

We use AI to transcribe, summarise and classify calls. No solely automated decisions with legal or similarly significant effects are made about any individual. A human (the tradesperson) always reviews the AI output before acting on it.

8. Who we share data with

We use a small set of trusted sub-processors to deliver the Service. The full list, including the purpose of each processor and its location, is published at /sub-processors and kept up to date.

We will share personal data with law enforcement, courts, or regulators where legally required. We do not sell personal data to anyone.

9. International transfers

Some of our sub-processors are based in the United States. Where we transfer personal data outside the UK, we rely on one of the following safeguards as required by UK GDPR:

  • the UK Extension to the EU-US Data Privacy Framework (for US providers that are self-certified);
  • the UK International Data Transfer Agreement (IDTA); or
  • the EU Standard Contractual Clauses with the UK Addendum, backed by a Transfer Risk Assessment.

10. How long we keep data

We do not keep personal data longer than is necessary. In practice:

  • Call recordings, transcripts and caller details are retained for the duration of our customer’s active subscription so that the customer can access their own call history. If a caller asks us to delete their data, we will do so within one month of the request, unless retention is required by law.
  • Customer account data is kept for the duration of the subscription and for up to six (6) years after closure (the UK statutory limitation period for contractual claims).
  • Billing records are kept for six (6) years as required by HMRC VAT record-keeping rules.
  • Marketing leads and prospects are reviewed periodically and deleted when no longer relevant.

To request deletion of your data, email support@plumbercallguard.co.uk. We will respond within one month.

11. Your rights

Under UK GDPR, you have the following rights:

  • Access — to receive a copy of the personal data we hold about you.
  • Rectification — to correct inaccurate or incomplete data.
  • Erasure — to have your data deleted, where applicable.
  • Restriction — to limit how we process your data.
  • Portability — to receive your data in a portable format.
  • Objection — to object to processing based on legitimate interests.
  • Withdraw consent — where we rely on consent as the lawful basis.

To exercise any of these rights, email support@plumbercallguard.co.uk. We will respond within one month. If you are an end caller and want your data removed from our customer’s records, email us and we will verify your request and delete the data from our systems.

12. Complaints to the ICO

If you believe we have mishandled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk/make-a-complaint or by calling 0303 123 1113. We would appreciate the opportunity to address any concerns directly before you contact the ICO.

13. Security

We use encryption in transit (HTTPS / TLS), access controls, row-level security in our database, and least-privilege access for staff. No system is perfectly secure; if we experience a personal data breach that poses a risk to individuals, we will notify the ICO within 72 hours in accordance with UK GDPR Article 33.

14. Cookies

Our marketing website uses essential cookies to operate, and Google Analytics 4 to understand site usage. You can reject non-essential cookies via the cookie banner on your first visit or via your browser settings. No advertising cookies are set.

15. Changes to this policy

We may update this policy from time to time. Material changes will be notified by email to active customers. The current version and effective date are shown at the top of this page.

16. Contact

TradesmenAI Ltd, Cha Sam, Butchers Hill, Fivehead, Taunton, TA3 6PD. Privacy enquiries: support@plumbercallguard.co.uk. General support: support@plumbercallguard.co.uk.