Terms of Service
Version 2026-04-08 · Effective 8 April 2026
These Terms of Service (“Terms”) form a binding agreement between you (“Customer”, “you”) and TradesmenAI Ltd, a company registered in England and Wales under company number 14962111 (“PlumberCallGuard”, “we”, “us”). Our registered office address is published in our Privacy Policy. By ticking the acceptance box at checkout or account creation, or by using the Service, you agree to these Terms.
1. Definitions
“Service” means the PlumberCallGuard software-as-a-service platform, including the AI call-answering agent, telephony routing, call recording, transcription, lead capture, quote builder, portal and any related features we make available. “Customer Data” means all data processed by the Service on your behalf, including call recordings, transcripts, lead details, and contact information for callers (your “End Callers”). “Fees” means the subscription charges set out at plumbercallguard.co.uk. “DPA” means the Data Processing Addendum published at plumbercallguard.co.uk/privacy, which is incorporated by reference.
2. Business customer warranty
You warrant that you are entering into these Terms in the course of your trade, business, craft or profession and not as a consumer. You acknowledge that neither the Consumer Rights Act 2015 (as it applies to consumer contracts) nor the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 apply to this agreement, and that you have no statutory 14-day cancellation right in respect of the Service.
3. The Service
We will provide the Service with reasonable skill and care. Marketing materials, landing pages, and third-party descriptions of the Service are intended for general information only and do not form part of this agreement. The Service is provided on an as-is and as-available basis except as expressly stated in these Terms.
4. Account registration and security
You are responsible for keeping your login credentials confidential and for all activity that occurs under your account. You must notify us promptly of any unauthorised access. We may suspend an account immediately where we reasonably suspect a security compromise.
5. Free trial
We offer a seven-day free trial at the start of each new subscription. If you do not cancel before the trial ends, your chosen plan will automatically convert to a paid subscription at the advertised price. You can cancel at any time during the trial from your account portal.
6. Fees, billing, VAT and auto-renewal
Subscription Fees are billed monthly in advance at the end of the trial period. All Fees are exclusive of VAT, which will be added at the prevailing rate where applicable. Subscriptions auto-renew each month until cancelled. Payment is taken via Stripe; you authorise us and Stripe to charge your payment method for each renewal.
7. Price changes
We may change Fees on at least thirty (30) days’ written notice by email. If you do not accept a Fee change, you may cancel before the new Fee takes effect. Price changes are not applied retrospectively.
8. Cancellation and refunds
You may cancel your subscription at any time from within the portal; the Service will continue until the end of the current paid period. We do not provide refunds for partial months. Any goodwill refund is at our sole discretion.
9. Service availability and SLA
We target monthly uptime of 99.5%, measured end-to-end excluding Scheduled Maintenance and Force Majeure events. The Service depends on third-party providers (including Twilio, cloud hosting providers and AI model providers) and we are not liable for downtime, degradation, or errors caused by such providers. Where monthly uptime falls below 99.5% as a direct result of our fault, your sole and exclusive remedy is a pro-rata service credit, capped at 30% of the affected month’s Fees.
10. Acceptable use
You must not, and must not permit any third party to:
- use the Service in breach of any law or regulation, including the Privacy and Electronic Communications Regulations 2003 (PECR);
- use the Service to make, receive or facilitate unsolicited marketing calls or messages;
- record calls without complying with all applicable consent and notification requirements to your End Callers;
- use the Service for any non-plumbing business except with our prior written consent;
- resell, sublicense, white-label, or otherwise make the Service available to third parties;
- reverse engineer, decompile, or extract the AI prompts, models, weights, or source code;
- circumvent usage limits, rate limits, or access controls;
- share login credentials across multiple businesses or users;
- use the Service to handle regulated financial, medical, or legal advice calls;
- upload or transmit malware, or interfere with the Service’s operation.
We may suspend or terminate your account immediately for any breach of this clause.
11. Customer data and privacy
Our processing of personal data relating to you and your End Callers is governed by the Privacy Policy and DPA, both of which form part of these Terms. For End Caller data (voice recordings, names, phone numbers and transcripts), you and we act as joint controllers as set out in the DPA. You are responsible for ensuring that your use of the Service complies with applicable data protection law in respect of your End Callers, including providing any notices and maintaining an appropriate lawful basis.
12. Intellectual property
You retain all rights in Customer Data. We retain all rights in the Service, including the software, AI models, prompts, branding and any aggregated or anonymised analytics derived from usage. Nothing in these Terms transfers ownership of our IP to you.
13. Licence grant
We grant you a non-exclusive, non-transferable, revocable licence to use the Service during the term of this agreement, solely for your internal business purposes. You grant us a worldwide, royalty-free licence to host, copy, transmit and process Customer Data to the extent necessary to provide, secure and improve the Service, and to produce anonymised and aggregated analytics.
14. AI output disclaimer
The Service uses artificial intelligence to transcribe calls, summarise leads, generate quotes and answer callers. AI outputs may contain errors, omissions or hallucinations. You are responsible for reviewing and verifying any AI output before relying on it, acting on it, or sharing it with a third party. We do not warrant that AI outputs will be accurate, complete or fit for any particular purpose.
15. Confidentiality
Each party will keep the other party’s confidential information confidential and use it only to perform its obligations under these Terms. This clause does not apply to information that is public, independently developed, or required to be disclosed by law.
16. Warranties and disclaimers
Except as expressly stated in these Terms, and to the maximum extent permitted by law, all warranties, representations and conditions, whether express or implied (including any implied warranties of satisfactory quality, fitness for purpose and non-infringement), are excluded.
17. Limitation of liability
Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under English law.
Subject to the above, and to the maximum extent permitted by law:
- we will not be liable for any indirect, consequential, special or punitive loss; nor for loss of profit, revenue, business, goodwill, anticipated savings, contracts, customers or opportunities; nor for any loss of or corruption to data;
- our total aggregate liability to you under or in connection with these Terms, whether in contract, tort (including negligence), breach of statutory duty or otherwise, will not exceed the greater of (a) one thousand pounds (£1,000) and (b) the Fees paid or payable by you to us in the twelve (12) months immediately preceding the event giving rise to the claim.
18. Indemnity
You will indemnify and hold us harmless against all losses, damages, fines, and costs (including reasonable legal fees) arising out of or in connection with: (a) your breach of clause 10 (Acceptable use); (b) any claim by an End Caller that you failed to obtain appropriate consent or provide the required notice for call recording; (c) any breach by you of the Privacy and Electronic Communications Regulations 2003; (d) any breach by you of UK GDPR or the Data Protection Act 2018 in your capacity as controller of End Caller data; and (e) any third-party IP claim arising from content you supply to the Service.
19. Term and termination
These Terms take effect from the date of acceptance and continue until terminated. You may terminate at any time via the portal. We may terminate immediately on written notice for: breach of these Terms that is not remedied within 14 days, insolvency, non-payment more than seven (7) days overdue, breach of clause 10, or where required by law or regulation. On termination, all outstanding Fees become immediately payable, your access to the Service ends, and Customer Data is deleted in accordance with the Privacy Policy retention schedule.
20. Suspension
As a lesser alternative to termination, we may suspend all or part of the Service where we reasonably believe this is necessary to protect the Service, other customers, or to comply with legal obligations.
21. Force majeure
Neither party will be liable for any delay or failure to perform caused by events beyond its reasonable control, including internet outages, telecommunications failures, third-party provider outages, acts of God, war, terrorism, strikes or government action.
22. Third-party services
The Service integrates with third-party providers. Your use of those providers may be subject to their own terms. We are not responsible for the acts, omissions or availability of those providers, but we will take reasonable steps to choose reputable providers and to pass on any rights we obtain from them where legally possible.
23. Changes to these Terms
We may update these Terms from time to time. Material changes will be notified by email and will take effect no earlier than 30 days after notice. Continued use of the Service after the effective date constitutes acceptance. We may require you to re-accept these Terms via a modal prompt on next login.
24. Notices
Notices to us must be sent to support@plumbercallguard.co.uk. Notices to you will be sent to the email address on your account. Email is a valid method of service.
25. Assignment
You may not assign or transfer these Terms without our prior written consent. We may assign these Terms to a successor in connection with a merger, acquisition or sale of assets.
26. Entire agreement and severability
These Terms (together with the Privacy Policy and DPA) constitute the entire agreement between the parties and supersede all prior understandings. If any provision is held unenforceable, the remaining provisions continue in full force.
27. Third-party rights
A person who is not a party to these Terms has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its terms.
28. Governing law and jurisdiction
These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction to settle any dispute arising out of or in connection with these Terms.
29. Contact
TradesmenAI Ltd (trading as PlumberCallGuard). Company number: 14962111. ICO registration: ZC118183. Registered office address and privacy contact details are set out in our Privacy Policy. General support: support@plumbercallguard.co.uk.